Slate has an article about how Branson and Trump are polar opposites, a theory I’ve been positing for about three years now. One great observation:

There’s a final area in which Branson and Trump are polar opposites. All billionaires possess massive egos and a healthy self-regard. And it’s a sure thing that the rumpled Branson spends plenty of time gazing at himself in the mirror and admiring the view. But Branson’s view of businesses is outward-looking and centered on others while Trump regards his enterprises as projections of his ego. Deutschman notes that "the person Branson admires most in the world is his friend Nelson Mandela." I think we can all guess whom The Donald thinks is the fairest of them all. (Hint: It’s not Melania.)

Another great point: In their attitudes and business styles, the brash British Branson epitomizes the American entrepreneurial spirit while the stuffy American Trump seems aristocratically European.