The Sunday Times reports that:

Virgin Atlantic has become the first airline to introduce double beds on board its planes, giving rise to claims that it is tacitly encouraging couples to join the "mile-high club."

The move is the realisation of a five-year dream for Sir Richard Branson, the airline’s chairman, who has been keen to give passengers a chance to get "closer together" on long-haul trips.

It’s obviously not the first time (nor will it be the last) that Branson was accused of indecency. Of course, what other airlines, pray tell, make newspaper headlines when they change beds on their flights? Exactly. You get the sense, watching incidents like this, that Branson has figured out how to brilliantly play the stodgy old media that inevitably takes the bait every time. Well done, Sir Richard.