We mentioned that Sir Richard would be conducting a live webcast next Tuesday, November 30th. There’s a registration fee of $149 (with 30% off the book that doesn’t even interview him, just mentions him as a case study), but today, I found something even better: An NPR site has a discount code to save $50 plus get the book at a 100% discount—much better. (Also, I have no affiliation whatsoever with NPR or the webcast company, so I could care less if you do this.  ) "Enter promotion code: YYKW to get the special $99 rate which includes a copy of Lasting Leadership to be delivered directly to you." Funniest line of the discount page is calling this a "rare appearance by one of the world’s most successful entrepreneurs." Rare? If we’re still talking about Richard Branson, the famed self-promoter, the only rare thing about this is the registration fee.