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Virgin Mobile Eyes China

posted by jstanforth — 08 December 2004 at 4:48 PM

Following the recent discussion about Virgin Mobile India, the BBC carries the story that Virgin Mobile is looking to setup a 50-50 venture in China as well. Other countries are also under consideration:

"We are launching a mobile joint venture in Canada, with Bell Canada in March next year," said Will Whitehorn, a spokesman for Virgin.

"On top of that we’re looking at Mexico, South Africa and Nigeria."

Not surprising that they’re looking at the many markets where Virgin airlines are already planned or underway. This will nicely leverage the advertising dollars for one across both offerings.