Richard Branson apparently has a new book titled — in that irreverent Branson style, as always — Screw It, Let’s Do It: Lessons in Life, available April 18th according to Amazon. Here’s the blurb for this book:

Learn the Secrets of a Global Icon

Throughout my life I have always strived for success - as a businessman, in my adventures, as an author and a proud father and husband. I want to share the many truths I’ve learned along the road to success which have helped me to be the best I can. They include:

• Have faith in yourself
• Believe that anything can be done
• Live life to the full
• Never give up

Learn these and other simple truths, and I hope you will be inspired to get the most out of your life and to achieve your goals. People will always try to talk you out of ideas and say: "It can’t be done," but if you have faith in yourself you’ll find you can achieve almost anything.

Quick Reads books are written to appeal not only to emergent readers but to anyone wanting a quick, powerful and fast-paced read.

Sounds like an interesting (and fast) read for anyone interested in the personal philosophy that powers Sir Richard’s rebel adventures…

PS: Kudos to the clued-in folks at Virgin Books for keeping us apprised directly. Now that’s intelligent blog marketing— reaching out to the target audience of Branson fans already predisposed to read this new book. Well done.